Direct Radio Promotions – Background Music Services
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BFIN Promotions!

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Any record without promotion, and PROPER promotion, is a waste of time and money.  You've made the greatest master in history, now what the hell do you do with it?

If you're on a Major or a DISTRIBUTED Label, you don't have to worry about it.   All legitimate record companies have competent promotions staff who can do a hell of a lot better than most indie promoters.  There are a FEW exceptions, and the letigimate labels know who they are and use them as necessity dictates.  BFIN is only one of that few.

If you made your own record because you couldn't get signed, or an established Artist without a current and sensible contract, then you're pretty much on your own when it come comes to Record and Artist Promotion – which are NOT the same thing! Distribution and Foreign Licensing are problems down the line, but FIRST you have to get your music HEARD!  Whether you're self-produced or self-labeled, on a Mini or a Major, the bottom line is the same, YOU MUST GET HEARD!

And to get music HEARD, radio still rules the roost.

Options are simple.  Mainly because there are so damned few that will work!   You can hire some phony-baloney 'promoter' or 'pr' firm that can’t throw your record any farther than you can; put your best cut in an equally worthless 'compilation'; or you can upload to the PromoLibraries.  The later is your best bet, as they reach far more potential users than you can afford to mail to, even if you had all the addresses.

Then there is us.  BFIN.

We're mavericks.  We're hell raisers.  And we don't give a damn who knows it, and even less about who doesn't like it.  WE GET MUSIC HEARD!  Bottom line.  NO jackass, NO phony hype, NO payola, NO nonsense.

The first hurdle with BFIN Promotion is IF WE'LL TAKE THE PRODUCT! Our decision is not based on 'talent' or any other such crap-ola, but on the QUALITY of the production.  A poorly produced or processed product is usually the result of someone's emotional tangent; or someone's attempt to build a monument to their own stupidity on YOUR money; followed closely by those involved in entertaining one another.  All are sure and certain Kisses of Death, and BFIN won't waste our time or your money.  We'll simply turn the product down and let you lose your rectum with somebody else's name attached.  Send us a product with the proper amount in the check payable to BOBBY FARRELL INTERNATIONAL, and if we reject it, we'll return the product and your check uncashed.  Simple as that.

Promotion?  $100 per week per song with a minimum of EIGHT (8) WEEKS - which DOES NOT include PromoLibrary upload costs.  How long will a song last?  Nobody knows.  Patsy Cline's "CRAZY" is still playing after 40 YEARS! Some stuff won't last that many hours!  Any song that will fly on its own will let us KNOW THAT in no uncertain terms, and we can back off the promotional investment to a proportional degree.  AND, we DO NOT work the phony baloney Billboard, et cetera, 'charts', we work to GET IT HEARD!

BFIN promotion is one thing, PromoLibrary upload is another.  PromoLibrary upload?  $600.00 per song, or $450 per song in lots of five, and $400 per song for full albums of 10 or more songs.  Ten (10) song limit at this price on non-manufactured product, additional works at $425.00 PER-SONG; Thirty (30) song limit on anything manufactured in one package, even two (2) or three (3) CD packages, additional works at $425.00 PER-SONG.  - We don't sit in judgement of the products you want uploaded.

If you want the product uploaded come Hell or High Water, we'll upload it come the Main Gates of Hell in partnership with a Hurricane.  No ifs, ands, buts or maybes.  It's your call and your dime.  PromoLibraries are the most cost-effective Market Test there's ever been, and VMG/BFIN keeps those doors open to everyone who wants to try their luck.  One FACT is, in a Free Market Economy EVERYBODY should have an equal chance to try their luck.  Who knows?  They MIGHT be right!

Another FACT is, NOBODY - especially Record Executives, has-beens and never-wases - KNOWS what will and what won't succeed!  Therefore, we REFUSE to set ourselves in such a position of outright hypocrisy.  You like the product?  That's good enough for us.  Because YOUR DECISION and YOUR OPINION are as GOOD as ANYBODY ELSE'S in this entire Industry, including ours! Period.  NO jackass, NO phony hype, NO payola, NO nonsense.

NO!  We won't 'review' product for PromoLibraries to see if we'll 'take' it – quashing the hopes of those fools who think if we hear it, we'll be so impressed we'll pay all the bills and then give them all the money.  We're NOT going to provide you with our Industrial Intelligence sources either.  Like we said, "NO jackass, NO phony hype, NO payola, NO nonsense." In the REAL world of records, either you DO business or you DON'T, and nobody gives a damn one way or the other.

ANY legitimate Chart action means "MOVE WHILE THIS PRODUCT IS HOT!" because you've just proven your product is COMMERCIALLY ACCEPTABLE!  Even so, SEVEN (7) out of EIGHT (8) releases NEVER sell any commercial copies at all, and NINETEEN (19) out of TWENTY (20) never sell enough commercially to pay for the damned thing!  With that in mind, everybody SHOULD understand the HIGH-DOLLAR VENUES are only available to those with good PLAYING records, bought airtime or not, and you need a PROPERLY licensed and distributed product to even get that far.

IF and WHEN a song logs airplay:  IT'S TIME TO MOVE! Crowd the carburetor with all the BOOKING you can get - or RELEASE the album - which ever is the case!  But you can't wait for the world to fall into your living room demanding your presence at the Billion Dollar Ball.  That IS NOT going to happen.  YOU have to be ready, willing, and able to MOVE as your situation requires.

Again:  "NO jackass, NO phony hype, NO payola, NO nonsense."

As for DISTRIBUTION of the product, that is contained in other parts of this site.

So, one more time, the MONEY isn't made IN THE RECORD, it's made IN THE VENUES!  Concerts, Live Performances!  And product endorsements, if you can get them.  But it takes a good PLAYING record to get either.

To have a good PLAYING record, you need to GET IT HEARD!

Unless you have the $$$ to promote yourself/the act as an Artist, booking, tour, et cetera, the only thing record promotion is going to do is TAKE money.  Nobody is going to fall all over themselves and hand you a fortune out of nowhere.  That makes a fine movie, a fair play and perhaps a B-Grade book, BUT IT DOES NOT WORK IN REAL LIFE!

What we're telling you UP FRONT is:  until you're established, unless you're content with LOCAL/AREA booking at a hopefully increased price, promoting your record can very well be a waste of time and money.  If you're already established, or have HIGHER aspirations, then it's a very sound and necessary investment.

In either case the choice is yours.  Our job is to GET YOUR PRODUCT HEARD and USED as much as possible.  Buying air time is YOUR affair, and we recommend buying air time ONLY as an element of ARTIST promotion, AFTER you've proven the COMMERCIAL ACCEPTABILITY of the product via the PromoLibraries.  Nothing complicated when you think about it.

And now you ask:

Who have we done this for before?

Better question:  WHO ARE WE DOING IT FOR RIGHT NOW?!

Click here to return to our Home Page, read the current list and make up your own mind.

Questions?  BFIN Promotions!


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